Batang Regency introduces the slogan 'Heaven of
Asia'. calling for the tagline ‘Visit Batang Year 2022, Heaven of Asia’. This
new tagline seems to confirm that Batang Regency deserves to be a tourist
magnet in Asia. The condition of the region which is a combination of coastal
areas, lowlands and mountains in Batang Regency is a huge potential to develop
regional development characterized by agro-industry. agrotourism and
agribusiness. The southern part of Batang Regency has the potential to be
developed into a development area based on agro-industry and agrotourism. This
agroindustry base refers to various types of plantation crops such as: tea,
coffee, chocolate and vegetables. In addition, it also has a prospective
natural tourism potential in the future because Batang Regency has two
potentials at once, coastal and mountainous. Coastal with charming sea tourism
as well as mountain tourism with a calm, comfortable and beautiful atmosphere.
The condition of the Batang Regency region is a
combination of coastal areas, lowlands and mountains. With this condition
Batang Regency has enormous potential for agro-industry, agrotourism and
agribusiness. But the limited information makes tourism Regency of Batang is not too well known among tourists, so the number
of tourist visits to Regency of Batang has
not experienced a significant increase, even tends to decline. Data obtained
from the Department of Tourism, Youth and Sports in the Regency of Batang, the
number of tourist visits in 2016 amounted to 561,282 tourists, and 524,115
tourists in 2017. In achieving increased tourist visits to Batang Regency is
needed for the use of information technology in the tourism sector, which is
put in the form of electronic tourism, better known as E-Tourism. E-tourism is
an application of information and communication technology in the tourism industry
[1]. The description of e-tourism is a digitalization in carrying out business
processes and value chains in the tourism sector, namely travel agencies,
hotels, hospital and culinary.
The design of E-Tourism-based tourism development
emphasizes the online ordering system. This design basically provides a
sufficient picture of how E-Tourism-based tourism development systems should
work, and as a reference in the development of tourism in the future [2]. Maximum
implementation of E-Tourism can be an effective means of marketing tourism [3].
The development of e-tourism-based tourism, emphasizes the online ordering
system. This design basically provides a sufficient picture of how
e-tourism-based tourism development systems should work, it is hoped that this
system can become the backbone of tourism development in the future. Based on
some of these studies, it is said that the use of technology has a significant
impact on the tourism industry.
Thus, the use of e-tourism in the business process
has changed the value chain and strategic relations with the tourism industry
and other companies. E-tourism is a concept that describes the relationship
between IT and tourism. The basic concept and review of E-Tourism in Indonesia
is basically a new form of concept and still has not received attention from
various parties and tourism actors. E-Tourism is still seen as a part of system
development that still needs to be studied further about the functions and
benefits to be obtained.
Several previous studies have inspired this
research, both as a reference, as a comparison and as a basis for selecting
research topics. Among them are: Research conducted by Apriani & Irfan,[4] aims
to create an e-tourism application that can be widely accessed by the public
through a website page. The results of this study can be used as a way to
promote tourism objects so as to increase tourist visits. Subsequent research
conducted by Yuniati [5], Pangalila, Lumenta, & Tuturoong,[6] resulted in a
geographical tourism information system becoming an interface that helps inform
tourist attractions and the closest distance to their facilities so that
tourists can find it easier to find information. Research conducted by Rejeki.[7]
and Ardhiyani & Mulyono,[8] resulted in the design of a web-based
information system to promote tourism. Web-based information systems are media
that have elements of text, animated images, and sound. These elements make
this media interesting. In addition, the web-based information system becomes a
media that has information that is quite complete for tourists and can be seen
at any time.
The difference in research that we did with the
previous research was located on the object of research, and system output. At
E-Tourism that will be developed here not only produces a tourism information
system about tourist objects in Batang Regency, but visitors can make hotel
reservations and order souvenir products online by combining E-Tourism with
E-Commerce.
A number of solutions have been proposed to
improve the performance of e-business services for tourism consumers to buy
tourism products and tourism services [9] but the problems that exist in the
current system are that marketing is still not optimal. The information provided
does not cover the tourism potential in the entire Batang Regency, it is not
interactive with tourists who want to get complete information about Indonesian
tourism, and the information is only an object description of attractions,
hotels, accommodations, but tourists cannot book accommodation and
accommodation based the problem is, then the idea to maximize the use of IT in
the tourism sector or often called e-tourism is to develop solutions to
existing problems and put them into research entitled E-Tourism Design Trunk
Heaven of Asia as Tourism Marketing Media.
Based on the formulation of the above problem,
this study aims to design and develop tourism information systems (e-tourism)
in the Batang Heaven of Asia as a media for pariwsiata promotion in Batang
Regency. This research is expected to be able to develop knowledge in the field
of marketing management and information systems especially about E-Tourism. For
Batang Regency, to be used as input material and consideration as a means of
promoting tourism objects in Batang Regency to be better
known by tourists from outside.
Universitas Muhammadiyah Yogyakarta pada tanggal 9 Sept 2019
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