Batang Regency introduces the slogan 'Heaven of
Asia'. calling for the tagline ‘Visit Batang Year 2022, Heaven of Asia’. This
new tagline seems to confirm that Batang Regency deserves to be a tourist
magnet in Asia. The condition of the region which is a combination of coastal
areas, lowlands and mountains in Batang Regency is a huge potential to develop
regional development characterized by agro-industry. agrotourism and
agribusiness. The southern part of Batang Regency has the potential to be
developed into a development area based on agro-industry and agrotourism. This
agroindustry base refers to various types of plantation crops such as: tea,
coffee, chocolate and vegetables. In addition, it also has a prospective
natural tourism potential in the future because Batang Regency has two
potentials at once, coastal and mountainous. Coastal with charming sea tourism
as well as mountain tourism with a calm, comfortable and beautiful atmosphere.
The condition of the Batang Regency region is a
combination of coastal areas, lowlands and mountains. With this condition
Batang Regency has enormous potential for agro-industry, agrotourism and
agribusiness. But the limited information makes tourism Regency of Batang is not too well known among tourists, so the number
of tourist visits to Regency of Batang has
not experienced a significant increase, even tends to decline. Data obtained
from the Department of Tourism, Youth and Sports in the Regency of Batang, the
number of tourist visits in 2016 amounted to 561,282 tourists, and 524,115
tourists in 2017. In achieving increased tourist visits to Batang Regency is
needed for the use of information technology in the tourism sector, which is
put in the form of electronic tourism, better known as E-Tourism. E-tourism is
an application of information and communication technology in the tourism industry
[1]. The description of e-tourism is a digitalization in carrying out business
processes and value chains in the tourism sector, namely travel agencies,
hotels, hospital and culinary.
